Retail store lighting is strategically important, even more than business owners realize. Different lighting styles will create different shopping experiences for your buyers. Being aware of this can increase your bottom line. Lighting can create a definitive ambiance or mood that will entice shoppers to consider items that they would not necessarily have purchased before.
Let’s look at a restaurant setting, for example. Industrial kitchens consume a lot of power, so it is very important for owners to find savings wherever they can. If you run an Italian restaurant and have a couple come in for a date, you want lighting that creates a romantic and relaxing atmosphere, while also being energy efficient.
This can be accomplished through tactically dimmed lights, and gently spotlighting each table. Highlighting individual tables rather than the whole restaurant creates an enchanting, magical aura: a truly romantic feeling.The next thing you know, they’re back celebrating their anniversary. In addition, the energy efficiency of dimmed lighting saves that little extra.
Apply this to lighting a retail setting: you want to highlight specific spots within the store to enhance featured products.
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Retail Lighting is a key contributor in a Retail's Store Image, It helps lead customers into a store and Focus their attention
Ashish Anand is an Architect & Interior Designer by Profession & Founder of A10-a firm specialising in Research & Design, Retail & Corporate Interiors and Roll out Management.