According to me, single most important thing in retail design is understanding of space.
As per me most important is client brief and brand identity.
As per my opinion, The single most important thing in Retail Design is Space Planning.
The Retail design is a very specialized discipline due to the heavy demands placed on retail space. Because the primary purpose of retail space is to stock and sell product to consumers, the spaces must be designed in a way that promotes an enjoyable and hassle-free shopping experience for the consumer.
Ashish Anand is an Architect & Interior Designer by Profession & Founder of A10-a firm specialising in Research & Design, Retail & Corporate Interiors and Roll out Management.