Merchandise will sell itself when a store’s design is good, but when it’s not, even the best product can sit and gather dust. The purpose of a store’s design is not merely to look pretty; it’s to attract customers, entice lingering and encourage spending. Professional store planners know every single square foot of your sales floor has a specific job to do; you will too after reading these tips and hints from a retail expert, Architect Ashish Anand. CHOICE OF COLORS Two kinds